Radio spots for local businesses, written by someone who's spent years making thirty seconds count — and won't waste any of yours.
I'm Jimmy Hauck. I've written spots inside radio, written for clients directly, and spent real time in sales — the kind where nobody signs unless the pitch actually lands. That mix is what shapes every script: I know what makes a stranger say yes, and I know how little time you actually get to earn it.
Generic AI writes generic ads. It doesn't know your market, your competitor down the street, or the difference between a slow Tuesday and a Saturday rush. Here's the difference in practice.
"Introducing an incredible offer you won't want to miss! Visit us today and experience unbeatable value like never before!"
Sounds like a robot hawking a mattress. Because it basically is.
"Your check engine light isn't a suggestion. It's a countdown. Harlan's Garage — diagnosed today, fixed by five."
Dex is trained on my own scripts and sales instincts — not a general-purpose model guessing at tone. It takes your brief and writes a first pass the way I would: same rhythm, same instinct for where thirty seconds actually goes. I read every line before it reaches you. If it doesn't sound like me, it doesn't go out.
What you sell, who you're talking to, what the spot needs to do. Fifteen minutes on the phone or a form — your call.
Timed and read aloud before it ever reaches you — if it doesn't fit the length at a natural pace, it gets cut.
Studio-ready copy, formatted for a VO or your own station's talent. No extra production tacked on unless you want it.
Like it enough to hire me? Fantastic — I'll set my alarm and be early for our meeting. Don't like it? We'll never speak of the incident again.
Tell me about your business and I'll send a sample script back — no charge to see if it lands.
jim.hauck@32ndman.com